Marketing B.A.

Students working towards a degree in Accounting may select an optional concentration in Data Analysis, International Business, Management or Organizational Psychology.  Academic requirements for these optional concentrations can be found here.   

Core Curriculum Requirements54-52
Business and Management Core Requirements36
Marketing Major Requirements18
Total Units122-120

Business and Management Core Requirements for all Department Majors

Lower Division
BUSN-114Introduction to Business3
MATH-116College Algebra3
or MATH-170C Precalculus
BUSN-125Computer Applications3
BUSN-215Principles/Economics I-Macro3
BUSN-216Principles/Economics II-Micro3
ACCT-225Principles of Financial Accounting3
Upper Division
BUSN-316Legal Aspects/Business Process3
or BUSN-317 Legal & Ethical Environ/Busin
ACCT-321Accounting and Finance for Decision Making3
MNGT-325Management Theory/Practice3
FINC-335Corporate Finance3
MRKT-360Principles of Marketing3
BUSN-455CBusiness Policy and Strategy (Capstone Course)3
Total Units36

Marketing Major Requirements

In addition to the Business and Management Core Requirements for an Accounting Major, students must successfully complete the following courses:

Marketing Major Requirements
MRKT-365Marketing Research3
MRKT-366Sales & Sales Management3
MRKT-369Consumer Behavior3
MRKT-464Strategic Marketing3
COMM-378PR: Corp Comm, Information, and Mgmt3
Upper Division
Department of Business and Management courses3
(Students may take (specified intra-disciplinary) courses to fulfill these requirements, requiring prior approval of the Chair of the Department of Business and Management).
Total Units18

Disclaimer: This sample Four Year Plan is provided as a guide for the recommended sequencing of courses. Vanguard University requires that students complete a minimum of 120 units of required course work as outlined on the Requirements tab in order to receive a Bachelor of Arts, Bachelor of Music, Bachelor of Science, or Bachelor of Science in Nursing degree. It is the student's responsibility to confirm with the department the course rotation before enrolling in courses. If applicable, please note the footnotes at the bottom of the page for additional information related to courses listed in a particular year and term. Questions, contact the Department of Business. 

Study Abroad Participation: Students interested in participating in the university's Study Abroad programs are encouraged to reach out to the Global Education and Outreach Office for more information and collaboration in their academic course planning. Students using Education and Training Benefits through the U.S. Department of Veteran Affairs are encouraged to also reach out to the School Certifying Official for more information regarding how benefits can be applied.

Plan of Study Grid
Year 1 Term 1Units
CORE-100C Cornerstone 1
BUSN-114 Introduction to Business 3
ENGL-120C Persuasive Writing 3
THEO-101C Foundations of Christian Life 3
MATH-PLHDACMath Algebra Or Precalculus 3
SOC-PLHD2Social Science Requirement 3
Year 1 Term 2
BUSN-125 Computer Applications 3
NT-101C New Testament Survey 3
KINE-145C Lifetime Fitness/Wellness Lect 1
KINE-146C Lifetime Fitness/Well Activity 1
MATH-265C Intro to Statistical Methods 3
HIST-PLCR1History Core Requirement (US History) 3
SOC-PLHD2Social Science Requirement 3
Year 2 Term 1
BUSN-PLHDECMacro Or Micro Economics 3
ACCT-225 Principles of Financial Accounting 3
ENGL-220C Researched Writing 3
COMM-201C Speech Composition and Presentation 3
NSCI-PLCRScience Lec/Lab Requirement 4
Year 2 Term 2
BUSN-PLHDECMacro Or Micro Economics 3
OT-201C Old Testament Survey 3
ENGL-230C Literature and the Human Experience 3
HIST-PLCR2History Core Requirement (World Civ) 3
FINA-PLCRFine Arts Core Curriculum Requirement 3
Year 3 Term 1
MNGT-325 Management Theory/Practice 3
MRKT-360 Principles of Marketing 3
ACCT-321 Accounting and Finance for Decision Making 3
FINC-335 Corporate Finance 3
ELCT-PLHD3AGeneral Elective 3 Units 3
Year 3 Term 2
THEO-300C Developing a Christian World View 3
BUSN-PLHDLELegal Aspects/Legal Ethical 3
MRKT-369 Consumer Behavior 3
MRKT-365 Marketing Research 3
ELCT-PLHD3AGeneral Elective 3 Units 3
Year 4 Term 1
COMM-378 PR: Corp Comm, Information, and Mgmt 3
MRKT-464 Strategic Marketing 3
MRKT-366 Sales & Sales Management 3
BUSN-PLUD3AUpper Div Business Dept Elective (3u) 3
ELCT-PLHD2General Elective Course 2 Units 2
Year 4 Term 2
BUSN-455C Business Policy and Strategy 3
CHIS-400C Christian Heritage 3
ELCT-PLHD3AGeneral Elective 3 Units 3
ELCT-PLHD3BGeneral Elective 3 Units 3
 Total Units120