Department of Business and Management
Department website: https://www.vanguard.edu/academics/academic-programs/undergrad/business-and-management
Ismael Medel, PhD, Chair
Mission: The Department of Business and Management is dedicated to equipping Business students to respond ethically, think critically, communicate effectively, and perform with excellence as Christians in a changing world.
The Department of Business and Management offers a range of academic programs designed to prepare students for leadership and service in the business world. At the undergraduate level, the department offers majors in Accounting, Business Administration, and Marketing. Students may also choose from five minors: Accounting, Business, Management, Marketing, and Real Estate.
Coursework in all majors is viewed from a global perspective and includes the undergraduate Business and Management Core Requirements, as well as additional units specific to each major. Students are responsible for meeting the prerequisite requirements of any course in which they enroll. In addition to the university's requirements, the Department of Business and Management requires that all majors and minors maintain a minimum GPA of 2.5 in all major coursework as part of the minimum graduation requirement.
Students may complete a second major in the Department of Business and Management and have the second major indicated on their transcript; however, any courses taken to fulfill major requirements beyond the Business and Management Core may not be counted toward both majors.
The Department of Business and Management is a participant in the Sigma Beta Delta International Honor Society for Business, Management, and Administration.
Department Policies
Coursework in all majors is viewed from a global perspective and includes the undergraduate Business and Management Core Requirements and additional units in each specific major. Students are responsible to meet prerequisite requirements of any course in which they enroll. In addition to the requirements established by the university, the Department of Business and Management requires that all of its majors and minors maintain a minimum GPA of 2.5 in all major coursework as part of their minimum requirement for graduation.
Majors:
Minors:
Industrial and Organizational Psychology Advanced Standing Track:
Undergraduate students with a business administration department major have the opportunity to take coursework in Vanguard's M.S. in Industrial and Organizational Psychology program during their senior year. Courses count toward the business department major as upper-division electives and will also be counted toward graduate requirements if students continue their education in Vanguard's M.S. in Industrial and Organizational Psychology program.
| Code | Title | Units |
|---|---|---|
| PSOG-507 | Overview of Psychology and Behavior in Organizations | 3 |
| PSOG-625 | Psychology of Leadership and Motivation 1 | 3 |
- 1
PSYC-374 Intro to Industrial/Organizational Psychology and PSOG-507 Overview of Psychology and Behavior in Organizations are pre-requisites for this course.
Requirements
- Senior status
- Minimum 3.5 Vanguard GPA
- Academic advisor recommendation
- Have completed specified prerequisite courses with a grade of B or better
- Business Major or Minor
The graduate program has the authority to make exceptions to these criteria and give final approval.
Registration
- A limited number of spaces in each course will be available, and registration will be on a first-come, first-served basis. The graduate program will determine the number of spaces available in each course and may vary each semester.
- Registration for one course does not guarantee registration in another. Students must earn a letter grade of B- or better in the master’s level courses taken while earning their undergraduate degree. (Cumulative GPA and letter grade requirements for the undergraduate degree remain the same.)
- Courses will count towards the student's master’s degree at Vanguard if the undergraduate student is accepted to and enrolls in the Vanguard Graduate Organizational Psychology program within two years of completing the course(s). The graduate program may grant extensions.
- Master’s level courses may be transferable to another institution, but the transferability of courses is not guaranteed.
NOTE: Courses with "P" in front of the number are offered in the Professional Education program format.
On This Page
Accounting
ACCT-P225 Principles of Financial Accounting 3 Credits
This course develops students' understanding and application of financial accounting concepts, the accounting cycle processes and documents, and United States accounting and external financial reporting standards. The course emphasizes understanding the financial statements: balance sheet, income statement, statement of retained earnings, and statement of cash flows. The course prepares students for financial analysis; ethical decision making, understanding fraud in the workplace and internal control.
Terms Typically Offered: Fall and Spring.
ACCT-P226 Principles of Managerial Accounting 3 Credits
This course is an introduction to managerial decision-making based on common accounting and financial models and analysis. The course topics include management's responsibility to stakeholders, how costs behave, cost-volume-profit analysis, activity-based costing, budgeting, standard costing, performance measurements, and financial analysis.
Prerequisite: ACCT-P225
Terms Typically Offered: Fall and Spring.
ACCT-225 Principles of Financial Accounting 3 Credits
This course develops students' understanding and application of financial accounting concepts, accounting cycle processes and documents, and United States accounting and external financial reporting standards. The course emphasizes understanding financial statements: balance sheet, income statement, statement of retained earnings, and statement of cash flows. The course prepares students for financial analysis, ethical decision making, understanding fraud in the workplace and internal control.
Terms Typically Offered: Fall and Spring.
ACCT-226 Principles of Managerial Accounting 3 Credits
This course is an introduction to managerial decision-making based on common accounting, financial models and analysis. The course topics include management's responsibility to stakeholders, how costs behave, cost-volume-profit analysis, activity-based costing, budgeting, standard costing, performance measurements, and financial analysis.
Prerequisite: ACCT-225
Terms Typically Offered: Fall and Spring.
ACCT-320 Accounting Information Systems 3 Credits
This course introduces students to organization and implementation of information technology and the study of computer-based systems for the collection, organization, and presentation of accounting information.
Prerequisite: ACCT-226
Terms Typically Offered: Spring, even years.
ACCT-324 Intermediate Accounting I 3 Credits
Studies accounting and reporting of complex business operating activities and financing activities according to generally accepted accounting principles in the United States. Compares United States accounting standards to international accounting standards. Topics include revenue recognition, inventory valuation, and debt and equity financing.
Prerequisite: ACCT-225
Terms Typically Offered: Fall.
ACCT-325 Intermediate Accounting II 3 Credits
Continues to study accounting and reporting of complex business activities and transactions. The focus is on the investing activities of business and financial reporting. Topics include investments, leases, earnings per share, and analysis of financial statements. The content includes the study of accounting and reporting standards in the United States with comparisons to international accounting standards.
Prerequisite: ACCT-324 with a "C" or better.
Terms Typically Offered: Spring.
ACCT-332 Cost Accounting 3 Credits
Pre-requisite: ACCT 226. Accounting information for management; cost records; cost behavior and allocation; product costing and inventory valuation; flexible budgeting; standard costs; responsibility accounting; cost planning and control; and analytical procedures
Prerequisite: ACCT-226
Terms Typically Offered: Fall, odd years.
ACCT-427 Auditing 3 Credits
Studies how to conduct external audits or become internal financial managers of organizations that are audited. United States auditing standards are studied and compared to international standards. Course topics include generally accepted auditing standards, fraudulent financial reporting and audit failure, effective internal control procedures, and the influence of the Securities and Exchange Commission on oversight of the accounting profession.
Prerequisite: ACCT-325
Terms Typically Offered: Spring.
ACCT-428 Advanced Accounting 3 Credits
The course covers complex accounting and reporting for corporate and non-corporate entities, for profit and not-for-profit entities. It compares and contrasts accounting and financial reporting for partnerships, for-profit complex corporate entities, state and local governments, health and welfare organizations, and government and non-government universities.
Prerequisite: ACCT-325 with a "C" or better.
Terms Typically Offered: Fall.
ACCT-440 Federal Taxation-Individual 3 Credits
The course covers federal income taxation as it applies to individuals. This is an introduction to the federal tax model and how to apply it to the components of taxable income, tax credits, and types of taxes.
Prerequisite: ACCT-226
Terms Typically Offered: Fall.
ACCT-442 Federal Taxation-Corporate 3 Credits
The subject matter of this course is federal income taxation as it applies to partnerships, fiduciaries and corporations. It builds on the federal tax model, emphasizing concepts about issues specific to corporations.
Prerequisite: ACCT-226
Terms Typically Offered: Spring.
ACCT-470 Special Topics 1-3 Credits
topic courses are developed by faculty according to student interest and are offered periodically
ACCT-490 Seminar: 1-3 Credits
Mutual investigation of one topic in accounting of particular relevance to upper division majors. May be repeated for credit provided topics are dissimilar.
Terms Typically Offered: On Demand.
Business Administration
BUSN-P125 Computer Applications 3 Credits
This course advances students' digital literacy by developing requisite technology skills for today's business environment. Emphasis will be on business applications of the current Microsoft Office suite, including word processing (Word), spreadsheets (Excel), and presentation graphics (PowerPoint).
Terms Typically Offered: Fall, Spring, and Summer.
BUSN-P215 Principles of Macroeconomics 3 Credits
An introduction to the principles of economic analysis, economic institutions, and issues of public policy.
Terms Typically Offered: Fall, Spring, and Summer.
BUSN-P277 Business Writing 3 Credits
This course is designed to teach the student how to write and present strategically organized, grammatically correct, persuasive business communications. Attention is given to academic and professional writing styles and standards, communication theory for various forms of business writing, and means of efficient research. This course must be passed with a "C" or better to fulfill writing requirements for graduation. A student receiving a "C-" or lower must retake the course to earn the required grade for graduation.
BUSN-P316 Business Law 3 Credits
This course explores the legal environment in which businesses operate. The focus is on the organization and operation of the American legal system, legal rules and ethical constraints that impact business, and the practical application of these rules and constraints to real-world situations. Topics include contracts, torts, agency, ethical and criminal implications of business actions, property laws, and the legal aspects of different business entities.
Terms Typically Offered: Fall and Summer.
BUSN-P361 Organizational Communication 3 Credits
An examination of the formal and informal functions of organizations, including an analysis of an agency or organization based upon a system's model. Students will analyze and solve organizational problems using a step-by-step method. Effectiveness in personal and social relationships is also examined. Constructive feedback, dealing with anger and resolving conflict help each student develop a model for effective relationships.
Terms Typically Offered: Fall and Spring.
BUSN-P378 Research Methods 3 Credits
A course in conducting and applying research for managerial decision-making. Problem formulation, data collection, statistical analysis and interpretation of results are covered.
Terms Typically Offered: Fall and Spring.
BUSN-P455 Business Strategy 3 Credits
Designed to allow the student the opportunity of integrating the knowledge obtained from accounting, economics, marketing, and organizational management into coherent analytical skills on case studies approximating real world business situations.
Terms Typically Offered: Fall and Spring.
BUSN-P478 Organizational Ethics 3 Credits
A study of ethical situations in organizations, accountability in government, respect for human rights, and responsibility for ethical and contemporary life choices. Ethical theories and personal values are examined through readings and analysis of situations in organizations.
Terms Typically Offered: Fall and Spring.
BUSN-P481 Business Through Eyes of Faith 3 Credits
A study of the nature of business from the perspective of the Christian faith. (School for Professional Studies Course).
Terms Typically Offered: Fall and Spring.
BUSN-114 Introduction to Business 3 Credits
A basic survey of the scope, function, and organization of modern business.
Terms Typically Offered: Fall and Spring.
BUSN-125 Computer Applications 3 Credits
This course develops students' math concepts and computer skills necessary in their business coursework and today's business environment. Students will learn and practice the Microsoft Office suite application packages: Word, Excel and PowerPoint.
Terms Typically Offered: Fall and Spring.
BUSN-165C Business Statistics 3 Credits
This foundational course in Business Statistics emphasizes the application of statistical methods for data-driven decision-making across various business functions, including marketing, finance, entertainment, sports, and operations. Students will explore key concepts in data handling (descriptive measures, data mining, and data cleaning), probability theory (discrete and normal distributions), inferential statistics (sampling and hypothesis testing), and predictive modeling (regression analysis to analyze complex business relationships and make informed decisions). These concepts are reinforced through practical case studies and hands-on experience with tools like Excel and PowerPoint. The course focuses on developing students' ability to effectively visualize data, interpret statistical findings, and communicate insights to diverse stakeholders, preparing them for real-world challenges and upper-division coursework. Required for accounting, business administration, and marketing majors. Satisfies the core curriculum math requirement.
BUSN-215 Principles of Macroeconomics 3 Credits
An introduction to the principles of economic analysis, economic institutions, and issues of public policy.
Terms Typically Offered: Fall and Spring.
BUSN-216 Principles of Microeconomics 3 Credits
An introduction to the economics of private enterprise and resource allocation, including demand, supply, and elasticity; cost of production; price and output determination under various market structures; and pricing and employment resources.
Terms Typically Offered: Fall and Spring.
BUSN-218 Introduction to Generative AI 3 Credits
This course provides an introductory exploration of generative artificial intelligence (AI) and its diverse applications, focusing on both theoretical and practical aspects. Students will engage with the core concepts, techniques, and ethical considerations surrounding generative AI.
Terms Typically Offered: On Demand.
BUSN-265C Business Statistics 3 Credits
This foundational course in Business Statistics emphasizes the application of statistical methods for data-driven decision-making across various business functions, including marketing, finance, entertainment, sports, and operations. Students will explore key concepts in data handling (descriptive measures, data mining, and data cleaning), probability theory (discrete and normal distributions), inferential statistics (sampling and hypothesis testing), and predictive modeling (regression analysis to analyze complex business relationships and make informed decisions). These concepts are reinforced through practical case studies and hands-on experience with tools like Excel and PowerPoint. The course focuses on developing students' ability to effectively visualize data, interpret statistical findings, and communicate insights to diverse stakeholders, preparing them for real-world challenges and upper-division coursework. Required for accounting, business administration, and marketing majors. Satisfies the core curriculum math requirement.
Terms Typically Offered: Fall, Spring, and Summer.
BUSN-292 Special Topic in Business 2 Credits
Study of a special topic in business. May be repeated for credit provided topics are dissimilar.
Terms Typically Offered: On Demand.
BUSN-293 Special Topic in Business 3 Credits
Study of a special topic in business. May be repeated for credit provided topics are dissimilar.
Terms Typically Offered: On Demand.
BUSN-312 Negotiations and Conflict 3 Credits
This course is designed to equip students with an increased awareness of, interest in, and ability to positively navigate difficult personal and business conversation. Students will learn various tools and techniques necessary for successful negotiations and conflict resolution in various business applications.
Terms Typically Offered: Spring.
BUSN-316 Business Law 3 Credits
An examination of law and its development, courts and procedures, and basic legal principles as they relate primarily to business ethics, business crimes, product and service liability, warranty, business organization and operation, insurance, and property.
Terms Typically Offered: Fall and Spring.
BUSN-435 Business Ethics 3 Credits
Presumes that humans are moral beings facing a variety of moral decisions on a daily basis. Therefore, business, like all social activities, can and does function ethically when moral prerequisites are fulfilled. The course examines the subject from Judeo-Christian ethics paradigm perspective, using cases to study the phenomenon in the business environment.
Prerequisite: MNGT-325
Terms Typically Offered: Spring.
BUSN-450 Business Intern Program 1-3 Credits
Students may seek a position which relates to their major with a cooperating organization in the industry. Students are required to work fifty hours for each academic unit hour received. This course may be taken for 1-3 units per semester. May be repeated for a maximum of six units.
Terms Typically Offered: Fall, Spring, and Summer.
BUSN-451 Business Teaching Internship 1-3 Credits
This course may be taken for a maximum of three units in one semester. A maximum of six combined units credit for BUSN-450 and BUSN-451 apply to graduation. A maximum of nine combined units credit for BUSN-432, BUSN-450, and BUSN-451 apply to graduation. May not be enrolled in more than six units per semester between BUSN-432, BUSN-450, and BUSN-451. Assists instructor in preparing coursework, study sessions, and/or planning division events. Regular hours each week for classes, meetings, assistance to instructors.
Terms Typically Offered: Fall and Spring.
BUSN-455C Business Policy and Strategy 3 Credits
Designed to allow the business major the opportunity of integrating the knowledge obtained from accounting, economics, finance, marketing, and organizational management into coherent analytic skills demonstrated through analyzing case studies and engaging in simulations approximating real world business situations. This course serves as the Capstone requirement for Business and Management majors and is intended to be taken in the student's final semester of the degree program.
Terms Typically Offered: Fall and Spring.
BUSN-470 Special Topic in Business 1-3 Credits
Study of a special topic in business. May be repeated for credit provided topics are dissimilar.
Terms Typically Offered: On Demand.
BUSN-471 Leadership Practicum 0-1 Credits
This course is intended to provide an opportunity for continued development for student leaders through COMPASS, the professional development program sponsored by the Patty Arvielo School of Business & Management. Student leaders enrolled in this course will continue to gain practical leadership knowledge through serving in their various leadership positions, while being mentored and guided by the COMPASS program lead. A maximum of three credits may apply to graduation.
Terms Typically Offered: Fall and Spring.
BUSN-480 Individual Studies in Business 1-3 Credits
May be repeated for credit provided topics are dissimilar.
BUSN-490 Seminar: 1-3 Credits
Mutual investigation of one topic in business of particular relevance to upper division majors. May be repeated for credit provided topics are dissimilar.
Finance
FINC-P335 Corporate Finance 3 Credits
This course enables professionals to apply financial management theory in real business situations ultimately aimed at actionable decision making. Topics include cash flow optimization, profit maximization, forecasting & budgeting, financial analysis, financing through debt or equity, valuation, and analyzing risk and return.
Terms Typically Offered: Fall and Spring.
FINC-P415 Data Analytics for Business Decisions 3 Credits
This course focuses on building data analysis skills using advanced MS Excel functions including Pivot Tables and interactive dashboards. Students also learn to effectively communicate data-derived insights through the application of data visualization techniques, and to help drive actions for improved business performance through the practice of data storytelling.
Terms Typically Offered: Fall.
FINC-P470 Special Topic: 1-3 Credits
FINC-320 Personal Financial Mgt 3 Credits
Personal management of budgets, bank accounts, loans, credit buying, insurance, real estate, security buying, and investments, providing students with effective management guidelines to manage their own personal financial affairs.
Terms Typically Offered: Fall.
FINC-330 Financial Management 3 Credits
This course provides essential insights into the principles and practices of managing finances within various organizations. Participants will learn fundamental concepts such as financial analysis, budgeting, forecasting, and investment decision-making. Emphasizing the importance of effective financial strategies, the curriculum covers key topics including time value of money, risk assessment, and capital management.
Prerequisite: ACCT-225
Terms Typically Offered: Fall and Spring.
FINC-332 Money & Banking 3 Credits
Nature and functions of money and its relation to prices; the monetary system of the United States; and functions of banks, bank credit, foreign exchange, and monetary control.
FINC-335 Corporate Finance 3 Credits
This course is designed to provide the student with an overview of the financial principles and techniques related to financial management within a business enterprise. The course will introduce tools for financial decision making, policy making, and analysis. Areas studied will include financial statement analysis, asset valuation methods, capital budgeting, cost of capital, and capital asset pricing model.
Prerequisite: ACCT-225
Terms Typically Offered: Fall and Spring.
FINC-405 Investments 3 Credits
This course is designed to provide an overview of security valuation and trading methods; technical and fundamental analysis; portfolio theory, analysis, and allocation; and real estate principles and investment decisions.
FINC-421 International Finance 3 Credits
Integrates various aspects of the financial control system of the international firm utilizing case study analysis. Attention will be given to the application of complex problem solving and model building in dealing with financial and economic forecasting for the firm and the global economy.
FINC-440 Entreprnrship: Formtn/New Ventures 3 Credits
The theory and practice of new venture development. Studies business opportunities from the point of view of the entrepreneur/manager rather than passive investor. Topics include strategic management, venture capital, and writing business plans.
FINC-470 Special Topic: 1-3 Credits
FINC-490 Seminar 1-3 Credits
Mutual investigation of one topic in finance of particular relevance to upper division majors. May be repeated for credit provided topics are dissimilar.
Terms Typically Offered: On Demand.
Management
MNGT-P225 Career Transitions: Landing Your Ideal 0-3 Credits
This course provides a comprehensive and strategic approach to the career search process. It follows a proven path of progressive steps to identify, plan, and achieve objectives in the chosen field. Included are approaches to connecting directly with hiring managers and demonstrating professional brand competence. The course provides students the tools needed to develop and promote individual competency that will set them apart from their competition. This course is offered Credit/Fail only.
MNGT-P310 Design Thinking and Innovation 3 Credits
This course introduces students to the Design Thinking collaborative, mult-disciplinary and innovative human-centered approach to problem-solving. Examples from organizations that have successfully implemented the approach will be analyzed and the design thinking model will be applied as part of an experiential project.
Terms Typically Offered: Spring.
MNGT-P325 Management Theory and Practice 3 Credits
An overview of management and how leadership forms an integral part of it along with planning, organizing, staffing, leading and controlling/evaluating. An examination of the field of management from the perspective of a manager wishing to be more effective.
Terms Typically Offered: Fall and Spring.
MNGT-P330 Nonprofit Management 3 Credits
This course explores the special challenges of management of a nonprofit organization. Through cases, description, and theoretical analysis, students learn about the defining characteristics of the nonprofit sector, major differences between nonprofit and profit-making organizations, and government and business involvement with the nonprofit sector. Students acquire skills focused on governance, financing, and management of nonprofit organizations.
Prerequisite: BUSN-P378
MNGT-P342 Human Resource Management 3 Credits
An exploration of the values and perceptions of selected groups affecting social and economic life through an analysis of policies and procedures relating to recruitment, selection, training, development, and compensation of employees. Special attention is given to Equal Opportunity Employment and the Office of Safety and Health Administration legislation through a series of case studies and simulations.
Terms Typically Offered: Fall and Summer.
MNGT-P346 Organizational Behavior 3 Credits
Study of group behavior and how group functioning affects organizational effectiveness. Emphasis is placed on decision making and resolving conflict in groups. Students develop strategies for efficient and productive group management and determine which tasks are handled by groups and individuals.
Terms Typically Offered: Fall and Spring.
MNGT-P413 Managerial Leadership 3 Credits
This course introduces students to the similarities and differences between management and leadership and identifies the best practices of both. Students learn how to develop and apply effective skills designed to make positive differences in their organizations and communities. Students assess their own managerial and leadership styles as part of an experiential project.
Terms Typically Offered: Fall and Spring.
MNGT-P470 Special Topic in Management 1-3 Credits
Study of a special topic in one of the fields of management. May be repeated for credit provided topics are dissimilar.
Terms Typically Offered: Fall and Summer.
MNGT-320 Leadership & Teamwork: The Disney Way 3 Credits
In this immersive, experiential course, students will explore the principles of leadership and teamwork through the lens of the Walt Disney Company. Students will read and reflect on foundational texts related to Disney's leadership culture, participate in workshops, and apply these lessons with a consulting project. This class includes a multi-day field experience at Disneyland Resort.
Terms Typically Offered: Spring.
MNGT-324 Innovation and Change Management 3 Credits
This course is designed to provide a strong evidence-based foundation to describe, in practical terms, how organizations can encourage more creativity and innovation throughout the workplace while developing strategies, structures, and processes for superior performance, sustainability, and employee engagement. Topics include traits of adaptors and innovators, idea generation and improvement, reframing problems, disruptive innovation and constructive failure, planned change, resistance to change, and strategic change interventions.
Terms Typically Offered: On Demand.
MNGT-325 Management Theory/Practice 3 Credits
An exploration of managerial and leadership roles as they relate to pursuing organizational goals in an efficient and effective capacity. Focuses on the four functions of managing organizations: planning, organizing, leading and controlling.
Terms Typically Offered: Fall and Spring.
MNGT-330 Nonprofit Management 3 Credits
Integrates research, theory, and application into an overview of the management of non-profit organizations, including the scope and structure of the non-profit sector, fundraising and earned income strategies, non-profit lobbying and advocacy, managing international and global organizations, and social entrepreneurship. This course is open to all students with Sophomore, Junior, or Senior standing.
Terms Typically Offered: Fall.
MNGT-342 Human Resource Management 3 Credits
Designed to address how organizations can gain a sustainable, competitive advantage through people. This course focuses on recruiting, selecting, and training a diverse workforce; appraising and improving performance; managing compensation and benefits; and enhancing employee-management relations in a global economy. This course is open to students with Sophomore, Junior or Senior class standing.
Terms Typically Offered: Spring.
MNGT-346 Organizational Behavior 3 Credits
Integrates the psychological and sociological aspects of human behavior as they relate to management of domestic and global organizations. Focus is on individual, group, and organizational behavior. Topics include communication, motivation, group dynamics, leadership, power, reward systems, organizational structure, and managing conflict and change. This course is open to students with Sophomore, Junior or Senior class standing.
Terms Typically Offered: Fall.
MNGT-420 International Management 3 Credits
Focuses on the management of international enterprises. Topics include globalization and worldwide developments; the political, legal, and technological environment; international strategic management; and communication, motivation, and leadership across cultures.
Terms Typically Offered: Fall.
MNGT-421 Contemporary Leadership 3 Credits
Reviews and applies research and developments in the field of leadership as they relate to personal and group awareness, behavior, communication, change management, ethics, and diversity. Explores the life of the leader as a person who understands how character, spirituality, and personal conduct influences interpersonal relationships, team and leadership building, and overall management in the workplace.
Terms Typically Offered: On Demand.
MNGT-470 Special Topic in Management 1-3 Credits
Study of a special topic in one of the fields of management. May be repeated for credit provided topics are dissimilar.
Terms Typically Offered: On Demand.
MNGT-490 Seminar: 1-3 Credits
Mutual investigation of one topic in management of particular relevance to upper division majors. May be repeated for credit provided topics are dissimilar.
Terms Typically Offered: On Demand.
Marketing
MRKT-P360 Principles of Marketing 3 Credits
An introduction to basic marketing theory and terminology. Students will analyze real-world cases exploring domestic and international marketing opportunities and problems, develop skills and confidence to identify and evaluate critical marketing data, and develop successful programs to solve business problems and capitalize on market opportunities.
Terms Typically Offered: Fall and Spring.
MRKT-P464 Strategic Marketing 3 Credits
This course takes a case study approach to the development of marketing strategy and plans. Group discussions, presentations, and written case analyses are used with emphasis on both quantitative and qualitative assessment of management issues. Focus is on critical thinking and applicaiton of concepts and techniques to problem identificaiton, analysis, synthesis, and evaluation. It is recommended that students first complete college math and accounting.
Terms Typically Offered: Fall and Spring.
MRKT-P470 Special Topic in Marketing 1-3 Credits
Study of a special topic in one of the fields of marketing. May be repeated for credit provided topics are dissimilar.
MRKT-P471 Principles of Marketing 3 Credits
An introduction to basic marketing theory and terminology. Students will analyze real-world cases exploring domestic and international marketing opportunities and problems, develop skills and confidence to identify and evaluate critical marketing data, and develop successful programs to solve business problems and capitalize on market opportunities.
Prerequisite: BUSN-P378
Terms Typically Offered: Fall and Spring.
MRKT-360 Principles of Marketing 3 Credits
Studies marketing and marketing strategy from a managerial approach. It explores placing products and services in markets at a fair price while meeting customer expectations. The course builds upon the classical "four Ps" theory, and examines marketing's contemporary ideas and practices.
Terms Typically Offered: Fall and Spring.
MRKT-365 Marketing Research 3 Credits
Develops the skills needed to conduct and apply research for marketing decision making. Problem formulation, secondary data, primary research, and fundamentals of analysis are covered.
Prerequisite: MRKT-360
Terms Typically Offered: Fall.
MRKT-366 Sales & Sales Management 3 Credits
Probes and identifies responses and conduct of potential consumers to the various stimuli generated in the media.
Prerequisite: MRKT-360
Terms Typically Offered: Fall.
MRKT-367 Multinational Marketing 3 Credits
Models for delivery of international promotions are studied with an emphasis upon cross-cultural considerations and complications.
Prerequisite: MRKT-360
Terms Typically Offered: Spring.
MRKT-369 Consumer Behavior 3 Credits
Provides a usable understanding of current consumer behavior concepts and develops a background of knowledge that will enable the individual to apply these principles in marketing.
Prerequisite: MRKT-360
Terms Typically Offered: Spring.
MRKT-370 Action Sports Marketing 3 Credits
This course is designed to equip students with an increased awareness of, interest in, and ability to positively contribute to marketing initiatives in the action sports industry. Students will learn the conceptual framework and strategies necessary for successful marketing within this unique and dynamic industry. Topics cover a broad spectrum, including: comparison with traditional marketing; company/industry analysis; customer analysis and demographics; product branding strategies; multi-media communications; channels of distribution; teams, events, and promotions. The class will take advantage of the close proximity to numerous action sports industry leading companies by scheduling dynamic guest speakers and several off-site visits.
Prerequisite: MRKT-360
Terms Typically Offered: Spring.
MRKT-464 Strategic Marketing 3 Credits
This course expands on a foundation related to the primary components of marketing including: market segmentation, research produce/service, branding, price, marketing communication, and market channel strategies. The course offers a case study approach with large and small group discussion and presentations. A mix of global, e-based, profit, non-profit, goods and services related organizations are studied. The primary focus is on application of concepts learned and stimulation of critical thinking skills such as analysis, synthesis, and evaluation.
MRKT-465 Digital Strategic Marketing 3 Credits
This course expands on a foundation related to the primary components of marketing including: market segmentation, research produce/service, branding, price, marketing communication, and market channel strategies. The course offers a case study approach with large and small group discussion and presentations. A mix of global, e-based, profit, non-profit, goods and services related organizations are studied. The primary focus is on application of concepts learned and stimulation of critical thinking skills such as analysis, synthesis, and evaluation.
Prerequisite: MRKT-360
Terms Typically Offered: Fall, odd years.
MRKT-470 Special Topic in Marketing 1-3 Credits
Study of a special topic in one of the fields of marketing. May be repeated for credit provided topics are dissimilar.
Prerequisite: MRKT-360 and a minimum GPA of 2.5 in marketingcourses.
Terms Typically Offered: On Demand.