Marketing B.A.

  1. Understand the role and practice of marketing within an organization including theoretical and applied aspects of the marketing discipline.
  2. Develop, analyze, and evaluate strategic and tactical marketing plans and programs and assess marketing performance, including the preparation of a simple marketing budget and income statement.
  3. Demonstrate proficiency in marketing research skills.
  4. Effectively present, both orally and written, marketing ideas/ information to others in a business setting.
  5. Be able to integrate a clear understanding of the customer - definition of choice and decision making.

Students working towards a degree in Marketing may select an optional concentration in International Business, Management or Organizational Psychology.  Academic requirements for these optional concentrations can be found here.   

Core Curriculum Requirements 150
Business and Management Core Requirements39
Marketing Major Requirements18
General Electives13
Total Units120

Business and Management Traditional Undergraduate Core Requirements 

Lower Division
ACCT-225Principles of Financial Accounting3
ACCT-226Principles of Managerial Accounting3
BUSN-125Computer Applications3
BUSN-215Principles of Macroeconomics3
BUSN-216Principles of Microeconomics3
MATH-265CIntro to Statistical Methods 23
MATH-116CCollege Algebra3
or MATH-170C Precalculus
COMM-273Visual Technology3
or COMM-290 Intro to Interpersonal Communication
or COMM-333 Small Group Leadership
Upper Division
BUSN-316Business Law3
BUSN-455CBusiness Policy and Strategy (Capstone Course)3
FINC-335Corporate Finance3
MNGT-325Management Theory/Practice3
MRKT-360Principles of Marketing3
Total Units39

Marketing Major Requirements

In addition to the Business and Management Core Requirements for an Accounting Major, students must successfully complete the following courses:

MRKT-365Marketing Research3
MRKT-366Sales & Sales Management3
MRKT-369Consumer Behavior3
MRKT-464Strategic Marketing3
COMM-378PR: Corp Comm, Information, and Mgmt3
Upper Division
Department of Business and Management courses3
(Students may take specified intra-disciplinary courses to fulfill these requirements, requiring prior approval of the Chair of the Department of Business and Management).
Total Units18

Number of units required from the Core Curriculum not included in the major requirements below. 


Three of the 57 units count toward Core Curriculum

Disclaimer: This sample Four Year Plan is provided as a guide for the recommended sequencing of courses. Vanguard University requires that students complete a minimum of 120 units of required course work as outlined on the Requirements tab in order to receive a Bachelor of Arts, Bachelor of Music, Bachelor of Science, or Bachelor of Science in Nursing degree. It is the student's responsibility to confirm with the department the course rotation before enrolling in courses. If applicable, please note the footnotes at the bottom of the page for additional information related to courses listed in a particular year and term. Questions, contact the Department of Business. 

Study Abroad Participation: Students interested in participating in the university's Study Abroad programs are encouraged to reach out to the Global Education and Outreach Office for more information and collaboration in their academic course planning. Students using Education and Training Benefits through the U.S. Department of Veteran Affairs are encouraged to also reach out to the School Certifying Official for more information regarding how benefits can be applied.

Plan of Study Grid
Year 1 Term 1Units
CORE-100C Cornerstone 1
BUSN-125 Computer Applications 3
ENGL-120C Persuasive Writing 3
THEO-101C Foundations of Christian Life 3
MATH-PLHDACMath Algebra Or Precalculus 3
SOC-PLHD2Social Science Requirement 3
Year 1 Term 2
MATH-265C Intro to Statistical Methods 3
KINE-148C Lifetime Fitness and Wellness Lecture 3
HIST-PLCR1History Core Req (US Hist Or Democracy) 3
BUSN-215 Principles of Macroeconomics 3
SOC-PLHD2Social Science Requirement 3
Year 2 Term 1
BUSN-216 Principles of Microeconomics 3
ACCT-225 Principles of Financial Accounting 3
ENGL-220C Researched Writing 3
NT-101C New Testament Survey 3
COMM-201C Speech Composition and Presentation 3
Year 2 Term 2
OT-201C Old Testament Survey 3
ACCT-226 Principles of Managerial Accounting 3
HIST-PLCR2History Core Requirement (World Civ) 3
FINA-PLCRFine Arts Core Curriculum Requirement 3
MRKT-360 Principles of Marketing 3
Year 3 Term 1
MNGT-325 Management Theory/Practice 3
ENGL-230C Literature and the Human Experience 3
FINC-335 Corporate Finance 3
MRKT-365 Marketing Research 3
COMM-BUSPHCOMM Requirement Placeholder 3
Year 3 Term 2
THEO-300C Developing a Christian World View 3
BUSN-316 Business Law 3
MRKT-369 Consumer Behavior 3
ELCT-PLHD3AGeneral Elective 3 Units 3
NSCI-PLCRScience Lec/Lab Requirement 4
Year 4 Term 1
COMM-378 PR: Corp Comm, Information, and Mgmt 3
MRKT-366 Sales & Sales Management 3
BUSN-PLUD3AUpper Div Business Dept Elective (3u) 3
ELCT-PLHD6Electives 6 Units 6
Year 4 Term 2
BUSN-455C Business Policy and Strategy 3
CHIS-400C Christian Heritage 3
MRKT-464 Strategic Marketing 3
ELCT-PLHD3AGeneral Elective 3 Units 3
ELCT-PLHD1Elective Course 1 Unit 1
 Total Units120


  • THEO-300C Developing a Christian World View can only be taken after completion of at least 60 units. CHIS-400C Christian Heritage can only be taken after completion of at least 90 units.