Marketing B.A.
- Understand the role and practice of marketing within an organization including theoretical and applied aspects of the marketing discipline.
- Develop, analyze, and evaluate strategic and tactical marketing plans and programs and assess marketing performance, including the preparation of a simple marketing budget and income statement.
- Demonstrate proficiency in marketing research skills.
- Effectively present, both orally and written, marketing ideas/ information to others in a business setting.
- Be able to integrate a clear understanding of the customer - definition of choice and decision making.
Students working towards a degree in Marketing may select an optional concentration in International Business, Management or Organizational Psychology. Academic requirements for these optional concentrations can be found here.
| Code | Title | Units |
|---|---|---|
| Core Curriculum Requirements 1 | 50 | |
| Business and Management Core Requirements | 39 | |
| Marketing Major Requirements | 18 | |
| General Electives | 13 | |
| Total Units | 120 | |
Business and Management Traditional Undergraduate Core Requirements
| Code | Title | Units |
|---|---|---|
| Lower Division | ||
| ACCT-225 | Principles of Financial Accounting | 3 |
| ACCT-226 | Principles of Managerial Accounting | 3 |
| BUSN-125 | Computer Applications | 3 |
| BUSN-215 | Principles of Macroeconomics | 3 |
| BUSN-216 | Principles of Microeconomics | 3 |
| MATH-265C | Intro to Statistical Methods 2 | 3 |
| MATH-116C | College Algebra | 3 |
| or MATH-170C | Precalculus | |
| COMM-273 | Visual Technology | 3 |
| or COMM-290 | Intro to Interpersonal Communication | |
| or COMM-333 | Small Group Leadership | |
| Upper Division | ||
| BUSN-316 | Business Law | 3 |
| BUSN-455C | Business Policy and Strategy (Capstone Course) | 3 |
| FINC-335 | Corporate Finance | 3 |
| MNGT-325 | Management Theory/Practice | 3 |
| MRKT-360 | Principles of Marketing | 3 |
| Total Units | 39 | |
Marketing Major Requirements
In addition to the Business and Management Core Requirements for an Accounting Major, students must successfully complete the following courses:
| Code | Title | Units |
|---|---|---|
| MRKT-365 | Marketing Research | 3 |
| MRKT-366 | Sales & Sales Management | 3 |
| MRKT-369 | Consumer Behavior | 3 |
| MRKT-464 | Strategic Marketing | 3 |
| COMM-378 | PR: Corp Comm, Information, and Mgmt | 3 |
| Upper Division | ||
| Department of Business and Management courses | 3 | |
| (Students may take specified intra-disciplinary courses to fulfill these requirements, requiring prior approval of the Chair of the Department of Business and Management). | ||
| Total Units | 18 | |
- 1
Number of units required from the Core Curriculum not included in the major requirements below.
- 2
Three of the 57 units count toward Core Curriculum
Disclaimer: This sample Four Year Plan is provided as a guide for the recommended sequencing of courses. Vanguard University requires that students complete a minimum of 120 units of required course work as outlined on the Requirements tab in order to receive a Bachelor of Arts, Bachelor of Music, Bachelor of Science, or Bachelor of Science in Nursing degree. It is the student's responsibility to confirm with the department the course rotation before enrolling in courses. If applicable, please note the footnotes at the bottom of the page for additional information related to courses listed in a particular year and term. Questions, contact the Department of Business.
Study Abroad Participation: Students interested in participating in the university's Study Abroad programs are encouraged to reach out to the Global Education and Outreach Office for more information and collaboration in their academic course planning. Students using Education and Training Benefits through the U.S. Department of Veteran Affairs are encouraged to also reach out to the School Certifying Official for more information regarding how benefits can be applied.
| Year 1 Term 1 | Units | |
|---|---|---|
| CORE-100C | Cornerstone | 1 |
| BUSN-125 | Computer Applications | 3 |
| ENGL-120C | Persuasive Writing | 3 |
| THEO-101C | Foundations of Christian Life | 3 |
| MATH-PLHDAC | Math Algebra Or Precalculus | 3 |
| SOC-PLHD2 | Social Science Requirement | 3 |
| Units | 16 | |
| Year 1 Term 2 | ||
| MATH-265C | Intro to Statistical Methods | 3 |
| KINE-148C | Lifetime Fitness and Wellness Lecture | 3 |
| HIST-PLCR1 | History Core Req (US Hist Or Democracy) | 3 |
| BUSN-215 | Principles of Macroeconomics | 3 |
| SOC-PLHD2 | Social Science Requirement | 3 |
| Units | 15 | |
| Year 2 Term 1 | ||
| BUSN-216 | Principles of Microeconomics | 3 |
| ACCT-225 | Principles of Financial Accounting | 3 |
| ENGL-220C | Researched Writing | 3 |
| NT-101C | New Testament Survey | 3 |
| COMM-201C | Speech Composition and Presentation | 3 |
| Units | 15 | |
| Year 2 Term 2 | ||
| OT-201C | Old Testament Survey | 3 |
| ACCT-226 | Principles of Managerial Accounting | 3 |
| HIST-PLCR2 | History Core Requirement (World Civ) | 3 |
| FINA-PLCR | Fine Arts Core Curriculum Requirement | 3 |
| MRKT-360 | Principles of Marketing | 3 |
| Units | 15 | |
| Year 3 Term 1 | ||
| MNGT-325 | Management Theory/Practice | 3 |
| ENGL-230C | Literature and the Human Experience | 3 |
| FINC-335 | Corporate Finance | 3 |
| MRKT-365 | Marketing Research | 3 |
| COMM-BUSPH | COMM Requirement Placeholder | 3 |
| Units | 15 | |
| Year 3 Term 2 | ||
| THEO-300C | Developing a Christian World View | 3 |
| BUSN-316 | Business Law | 3 |
| MRKT-369 | Consumer Behavior | 3 |
| ELCT-PLHD3A | General Elective 3 Units | 3 |
| NSCI-PLCR | Science Lec/Lab Requirement | 4 |
| Units | 16 | |
| Year 4 Term 1 | ||
| COMM-378 | PR: Corp Comm, Information, and Mgmt | 3 |
| MRKT-366 | Sales & Sales Management | 3 |
| BUSN-PLUD3A | Upper Div Business Dept Elective (3u) | 3 |
| ELCT-PLHD6 | Electives 6 Units | 6 |
| Units | 15 | |
| Year 4 Term 2 | ||
| BUSN-455C | Business Policy and Strategy | 3 |
| CHIS-400C | Christian Heritage | 3 |
| MRKT-464 | Strategic Marketing | 3 |
| ELCT-PLHD3A | General Elective 3 Units | 3 |
| ELCT-PLHD1 | Elective Course 1 Unit | 1 |
| Units | 13 | |
| Total Units | 120 | |
Notes: