Marketing B.A.
- Understand the role and practice of marketing within an organization including theoretical and applied aspects of the marketing discipline.
- Develop, analyze, and evaluate strategic and tactical marketing plans and programs and assess marketing performance, including the preparation of a simple marketing budget and income statement.
- Demonstrate proficiency in marketing research skills.
- Effectively present, both orally and written, marketing ideas/ information to others in a business setting.
- Be able to integrate a clear understanding of the customer - definition of choice and decision making.
Students working towards a degree in Marketing may also select an optional minor in Accounting or Management.
| Code | Title | Units |
|---|---|---|
| Core Curriculum Requirements 1 | 47 | |
| Business and Management Core Requirements | 39 | |
| Marketing Major Requirements | 18 | |
| General Electives | 16 | |
| Total Units | 120 | |
Business and Management Traditional Undergraduate Core Requirements
| Code | Title | Units |
|---|---|---|
| Lower Division | ||
| ACCT-225 | Principles of Financial Accounting | 3 |
| ACCT-226 | Principles of Managerial Accounting | 3 |
| BUSN-125 | Computer Applications | 3 |
| BUSN-215 | Principles of Macroeconomics | 3 |
| BUSN-216 | Principles of Microeconomics | 3 |
| BUSN-265C | Business Statistics | 3 |
| MATH-116C | College Algebra | 3 |
| or MATH-170C | Precalculus | |
| COMM-273 | Visual Technology | 3 |
| or COMM-290 | Intro to Interpersonal Communication | |
| or COMM-333 | Small Group Leadership | |
| Upper Division | ||
| BUSN-316 | Business Law | 3 |
| BUSN-455C | Business Policy and Strategy (Capstone Course) | 3 |
| FINC-330 | Financial Management | 3 |
| MNGT-325 | Management Theory/Practice | 3 |
| MRKT-360 | Principles of Marketing | 3 |
| Total Units | 39 | |
Marketing Major Requirements
In addition to the Business and Management Core Requirements for a Marketing Major, students must successfully complete the following courses:
| Code | Title | Units |
|---|---|---|
| MRKT-365 | Marketing Research | 3 |
| MRKT-366 | Sales & Sales Management | 3 |
| MRKT-369 | Consumer Behavior | 3 |
| MRKT-464 | Strategic Marketing | 3 |
| COMM-378 | PR: Corp Comm, Information, and Mgmt | 3 |
| Upper Division | ||
| Department of Business and Management courses | 3 | |
| (Students may take specified intra-disciplinary courses to fulfill these requirements, requiring prior approval of the Chair of the Department of Business and Management). | ||
| Total Units | 18 | |
- 1
Number of units required from the Core Curriculum not included in the major requirements below.
- 2
Three of the 57 units count toward Core Curriculum
Disclaimer: This sample Four Year Plan is provided as a guide for the recommended sequencing of courses. Vanguard University requires that students complete a minimum of 120 units of required course work as outlined on the Requirements tab in order to receive a Bachelor of Arts, Bachelor of Music, Bachelor of Science, or Bachelor of Science in Nursing degree. It is the student's responsibility to confirm with the department the course rotation before enrolling in courses. If applicable, please note the footnotes at the bottom of the page for additional information related to courses listed in a particular year and term. Questions, contact the Department of Business.
Study Abroad Participation: Students interested in participating in the university's Study Abroad programs are encouraged to reach out to the Global Education and Outreach Office for more information and collaboration in their academic course planning. Students using Education and Training Benefits through the U.S. Department of Veteran Affairs are encouraged to also reach out to the School Certifying Official for more information regarding how benefits can be applied.
| Year 1 Term 1 | Units | |
|---|---|---|
| BUSN-125 | Computer Applications | 3 |
| MATH-PLHDAC | Math Algebra Or Precalculus | 3 |
| CORE-CSTN | Cornerstone | 1 |
| CORE-ENGL1 | Composition Requirement | 3 |
| CORE-SOBS1 | Social/Behavioral Science Requirement 1 | 3 |
| CORE-THEO1 | Theology Intro Requirement | 3 |
| Units | 16 | |
| Year 1 Term 2 | ||
| BUSN-215 | Principles of Macroeconomics | 3 |
| BUSN-265C | Business Statistics | 3 |
| CORE-ARHU1 | History/Political Science Requirement | 3 |
| CORE-SCI2 | Science Fitness and Wellness Requirement | 3 |
| CORE-SOBS2 | Social/Behavioral Science Requirement 2 | 3 |
| Units | 15 | |
| Year 2 Term 1 | ||
| ACCT-225 | Principles of Financial Accounting | 3 |
| BUSN-216 | Principles of Microeconomics | 3 |
| CORE-ENGL2 | Researched Writing Requirement | 3 |
| CORE-ENGL3 | Speech Composition and Presentation Requirement | 3 |
| CORE-THEO2 | NT Survey Requirement | 3 |
| Units | 15 | |
| Year 2 Term 2 | ||
| ACCT-226 | Principles of Managerial Accounting | 3 |
| FINC-330 | Financial Management | 3 |
| MRKT-360 | Principles of Marketing | 3 |
| CORE-ARHU3 | Fine Arts/Philosophy Requirement | 3 |
| CORE-THEO3 | OT Survey Requirement | 3 |
| Units | 15 | |
| Year 3 Term 1 | ||
| BUSN-BUUDEL3 | Upper Div Business Dept Elective (3u) | 3 |
| MNGT-325 | Management Theory/Practice | 3 |
| MRKT-365 | Marketing Research | 3 |
| COMM-BUSPH | COMM Requirement Placeholder | 3 |
| CORE-ARHU2 | Literature Requirement | 3 |
| Units | 15 | |
| Year 3 Term 2 | ||
| BUSN-316 | Business Law | 3 |
| MRKT-369 | Consumer Behavior | 3 |
| CORE-SCI1 | Science and Lab Requirement | 4 |
| CORE-THEO4 | Christian Worldview Requirement | 3 |
| ELCT-ANY3 | Any General Elective 3 Units | 3 |
| Units | 16 | |
| Year 4 Term 1 | ||
| COMM-378 | PR: Corp Comm, Information, and Mgmt | 3 |
| MRKT-366 | Sales & Sales Management | 3 |
| ELCT-ANY9 | Any General Elective 9 units | 9 |
| Units | 15 | |
| Year 4 Term 2 | ||
| BUSN-455C | Business Policy and Strategy | 3 |
| MRKT-464 | Strategic Marketing | 3 |
| CORE-THEO5 | Christian Heritage Requirement | 3 |
| ELCT-ANY4 | Any General Elective 4 units | 4 |
| Units | 13 | |
| Total Units | 120 | |
Notes: