Marketing Minor

The Marketing Minor is designed to equip Vanguard students with persuasive communication, consumer insights, and strategic brand management to serve in positions of service and leadership across the three business, nonprofit, and government sectors.

Vanguard students outside of the School of Business & Management are eligible to minor in Marketing by completing eighteen (18) units in courses offered by the Patty Arvielo School of Business and Management (PASBM). Twelve (12) of the 18 units must be taken at Vanguard University.

Accounting, Business Administration, and Management majors are also eligible to minor in Marketing by applying six (6) units from required courses in their major in addition to 12 units from among the following courses offered by the PASBM. 

Required Coursework
MRKT-360Principles of Marketing3
MRKT-365Marketing Research3
or MRKT-369 Consumer Behavior
Choose 3 units from MRKT courses3
Select 9 units from the following: 19
COMM-273
Visual Technology
COMM-309
Graphic Design
COMM-345
Communication Across Cultures
COMM-404
Social Media
COMM-411
Mobile and Web Development
MRKT-367
Multinational Marketing
MRKT-464
Strategic Marketing
MRKT-470
Special Topic in Marketing 2
Total Units18
1

If MRKT-365 Marketing Research was chosen above, MRKT-369 Consumer Behavior may be taken as an elective. If MRKT-369 Consumer Behavior was chosen above, MRKT-365 Marketing Research may be taken as an elective.

2

Only when MRKT-470 is "Action Sports Marketing" can the course be used as an elective option for the minor.